What is digital marketing? It is the process of using highly targeted, strategic digital methods of putting your brand, product or service in front of your ideal customers. Digital marketing is all the rage these days, and with good reason. Traditional advertising venues are losing their audience at a shocking rate to digital media. Meanwhile, digital media continues to gain an increasing share in people’s daily lives. Salesfire^® is a digital advertising consultancy that optimizes your digital marketing to increase your reach, boost your conversion rate, and drive sales.