It’s one thing to advertise your business on various digital platforms. But to really make your digital marketing sing, you need a strategic plan that is optimized, fully integrated, and guides customers down the path from browser to buyer. To accomplish that, you need each digital asset to work seamlessly with all the others to strengthen your brand and establish trust.
The old days of relying on traditional media are long gone. Your customers are digital. Digital media permeates their daily lives the same way it impacts yours. You need an agency that understand and specializes in marketing companies like yours in this new, digital landscape. But more importantly, you need a partner that can turn your digital assets into a steady flow of revenue for your business. What you need is Salesfire®.
PROFESSIONAL WEBSITE DESIGN
Your website is the physical representation of your business online. A good website is the foundation of your marketing and a beacon that helps customers find your business. Maybe you need a website for your new business. Or maybe you need your current website redesigned and optimized to generate more customers. We will build you a responsive, mobile-friendly website that converts well on tablets, smartphones, and desktop computers alike.
SEARCH ENGINE OPTIMIZATION (SEO)
One of the most effective ways to market your company is to put what you sell directly in front of those who are searching for it. That is what we do with search engine optimization (SEO). Your customers are searching for what you sell right now on major search engines like Google, Bing, and Yahoo. Our proven formula makes sure they find you instead of your competition by positioning you at the top of organic search results.
Having a beautiful website or clever marketing is useless if they are not converting your visitors into paying customers. The missed opportunities and lost sales from poor conversions hurts your profitability because your business is bleeding money. By optimizing your call-to-action, user experience, usability, and other key metrics, we can give your conversions the boost they need to generate more sales from the same traffic.
DIGITAL SALES FUNNEL DEVELOPMENT
A sales funnel is a system that guides a prospective buyer down a predefined path toward becoming a paying customer. If you’re spending money on marketing without having a sales funnel in place, you’re wasting money and missing sales opportunities. By analyzing the needs of your target market and examining your internal sales process, we can build you a sales funnel that captures the most profitable customers for your business.
ONLINE ADVERTISING MANAGEMENT
Let’s face it; there are a lot of places you can advertise your company online. But if you do not know what you are doing, then finding the right combination becomes a costly trial-and-error process. From Google AdWords, to Facebook advertising, and keyword research to video or webinar marketing, we can develop an online marketing strategy for your business that connects with the right kind of customers for your business. We can even manage the entire campaign for you so you can focus on running your business.
SOCIAL MEDIA MARKETING
Developing a connection with your target market through social media has become a critical ingredient in successful online marketing. You need a social media plan that drives engagement, raises awareness, and yet promotes your company at the same time. But maintaining an effective social media presence is both challenging and time consuming. And many businesses do not have the time to focus on this aspect of their online marketing. That’s why we offer complete social media management and marketing services so you can focus on what you do best, and leave the social media marketing to us.
Having an effective brand helps customers identify your company, sets you apart from your competition, attracts the right kind of customers to your business, and guides your company to success. Without a brand you’re just another small business selling something. With a well executed brand, you’re providing your customers and experience they want to tell their friends about. A good brand will attract fans, create brand evangelists, and drive sales. We can help you develop an effective brand for your company, or refresh your current brand to make it more effective.